Electronic commerce (E-commerce) is the activities of distributing, selling, buying and marketing of a produk (goods and service) by utilizing the telecommunication network such as the internet. In brief, e-commerce is the process of buying and selling product electronically. In 2020, internet has played an important role in human life. This is proven by the increase of internet users in the world within the last 3 years. The internet use is constantly increasing, beside being used to meet communication needs, internet also became a new breakthrough where costumers can shop with e-commerce which has spread through out Indonesia. Therefore, the presence of Blibli.com has big impact in the development of the e-commerce industry, particullarly in Surabaya. This research aims to analyze the impact of variables: aplication design, customer service, security and privacy and fulfillment on the repurchase intention through customer satisfaction of Blibli.com customers in Surabaya. The sample used in this research was 255 respondens both male and female respondents, domiciled in Surabaya, with the age range of 18 ? 60 years. The questionnaire was given to the respondents who had installed Blibli.com apps in the last 6 months, active in seeking product information through Blibli.com application for the last 6 months, ever bought and used product from Blibli.com apps minimum twice in the last 6 months, knowing various promotion offered by Blibli.com apps, ever contact Blibli.com customer service in the last 6 months, knowing the return policy from Blibli.com, knowing various offers in connection with the delivery service from Blibli.com (example: dropshipper, various delivery service). Processing and analyzing data in this research used SPSS 22.0. The next step was tabulating the results of the responded researchfollowed by conducting a test of the research model using data analyse technic, Structural Equation Model (SEM). Empitical findings indicated that there is application design has a significant relationship towards customer satisfaction with reggresion coefficient of 0.288 with C.R value of 4.301; customer service has significant effect towards customer satisfaction with coefficient of reggresion of 0.310 with C.R value of 4.167; security and privacy is sifnificant towards customer satisfaction with coefficient of reggresion of 0.292 and C.R value of 4.215; fulfillmentis significant towards customer satisfaction with coefficient of reggresion of 0.210 and C.R value of 3.075; customer satisfaction has a significant effect on repurchase intention with coefficient of reggresion of 0.661 and C.R value of 9.420.

E-Commerce

Customer Satisfaction

Repurchase Intention

Application Design

Customer Service

Security and Privacy

Fulfillment

Repurchase Intention

E-Commerce