The purpose of this study was to analyze the effect of trust, perceived convenience and price value on the loyalty of e-wallet digital wallet users with customer decisions as an intervening variable and to find out which variables were the most dominant on the influence of trust, perceived convenience and price value, digital wallet user loyalty. e-wallet and usage decisions. The method in this study uses qualitative primary data, the test stages carried out are: descriptive test, validity, reliability, factor feasibility, normality, multicollinearity, heteroscedasticity, multiple linear regression, t test, F test and coefficient of determination. The data used in this study used a questionnaire instrument and the data collected were 300 respondents. The sampling method in this study is non-probability sampling with purposive sampling technique. The test tool used is SPSS 25. The results show that the confidence variable and the price value affect the decision to use, while the perceived convenience variable has no effect on the decision to use. Variables of price value and usage decisions affect the loyalty of e-wallet digital wallet customers, while trust and perceived convenience have no effect on e-wallet digital wallet customer loyalty.

financial technology