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Marketing Techniques and Clients' Engagement in Rural Bank of Paete, Inc.

Volume: 80  ,  Issue: 1 , July    Published Date: 08 July 2021
Publisher Name: IJRP
Views: 95  ,  Download: 41 , Pages: 40 - 50    
DOI: 10.47119/IJRP100801720212046

Authors

# Author Name
1 APRIL D. VALDECANTOS

Abstract

The purpose of this study was to determine which marketing techniques influenced the consumer's decision to stay with or leave Rural Bank of Paete, Inc. Marketing involves meeting the needs and desires of customers. As a result, any company's objective is to provide value to customers while making a profit. The descriptive-correlational research methodologies were used in this study. The study's respondents were 210 clients and 20 staff of the Rural Bank of Paete, Inc., who were chosen by purposive sampling. Data was collected using validated adapted survey questionnaires. This resulted in a .985 after pilot testing. The findings demonstrated that the marketing techniques for client acquisition, service quality, and price perception were all highly observed using a four-point Likert Scale and the simple mean, t-test for independent samples, and Pearson-r correlation coefficient. In terms of marketing technique and client engagement, there were no major differences in the opinions of the two groups of respondents. Clients' engagement in terms of customer satisfaction, value offers, and loyalty was also observed. To keep clients engaged, the company should continue to improve its marketing strategies. Furthermore, the output of the study is a marketing design to help improve the current status and further sustain the clients’ engagement with Rural Bank of Paete, Inc.