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Fund-raising Strategy with the Help of Mobile Operator- A New Idea for the Social Organizations in Bangladesh
Open AccessJournal Type: Research ArticleSubject: Business StudiesSubject Field: Economics, Finance and Management SciencesVolume:49, Issue: 1, March, 2020Publish Date: 2 April 2020

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Abstract

This article aims to show the fund-raising strategy with the help of a mobile operator which is a new idea for the social workers and organizations in Bangladesh. While conducting this study, the researcher has adopted a model questionnaire for the purpose of doing a survey. In this study 300 respondents have been surveyed, where respondents are the general people of Bangladesh. This study examined whether people are ready to donate through their mobile phones or not. In our country overall 164.7 million people (March 27, 2020). If 30% of the people are ready to help a social organization with this way then the beggar and needy people will get benefited and they will survive freely. However, A Statistical software SPSS (version- 22) has been used to make this analysis. The findings of the study show that almost 88% of people are willing to help through the mobile operators and it will be one of the easiest methods that a social organization can use to raise their funds; thus they can help to the beggar and needy people.

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