With the rise of mobile phone usage globally social media has become more popular in its use. The government of Kenya has also implemented e-government strategies to be used by counties and ministries to disseminating information through online channels.  These has made it so easy for county government to operate effectively.   Social media enable members of the public are able to share and exchange a lot of very rich  information about governance.  The objectives of this study were; To find out the most common social media application in use in Kisumu county government to increase business intelligence, To investigate to which extent Kisumu county government make use of social media to increase business intelligence,  To identify the benefits of using social media to improve business intelligence in Kisumu county and To identify which social media  data mining technique is used in Kisumu county to increase business intelligence.  Quantitative and qualitative research designs were used.  Data was collected using questionnaire and also focus group discussion. Results shows that a lot of Kisumu county residents use social media to share and exchange information about the county performance. However these information is never used appropriately by the county government for any purposes.  The county government  has very little mechanisms for obtaining feedback from the members of the public.  The county government need to work on social media mining techniques so that they are able to extract and analyze the feedback from both the county residents and also the county government staffs.  From the feedback analysis the county government is able to identify some useful patterns and trends that can be used to improve efficiencies, accountability, transparency in the county government.