One of the products in the food industry is bread, because it is one of the staple foods. Holland bakery is a company engaged in the food industry, which is an original Indonesian product that emphasizes quality and a premium impression. In this study, the author wants to examine how the influence of Display on Holland bakery, Holland bakery brand trust, Holland bakery brand familiarity, and the price that Holland bakery sells can affect purchase intensity in Holland bakery. The sample used in this study was 200 respondents of Holland bakery customer in Surabaya. The result of this research finds that from four hypotheses, all hypotheses are accepted. It is found that display, brand trust, brand familiarity, and price influence significantly to repetitive buying.