Arts Literature & Linguistics

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MULTIMODAL ANALYSIS ON SPRITE ADVERTISEMENT

Volume: 80  ,  Issue: 1 , July    Published Date: 12 July 2021
Publisher Name: IJRP
Views: 97  ,  Download: 50 , Pages: 61 - 67    
DOI: 10.47119/IJRP100801720212047

Authors

# Author Name
1 Rahmawati
2 Tengku Silvana Sinar

Abstract

This study examines the multimodal analysis of Sprite ads. This study aims to see what multimodal is in the advertisement. The theory used in this study is a semiotic approach related to a multimodal system which includes linguistic, visual, audio, gestural, and spatial aspects (Anstey and Bull 2010; Bateman and Schmidt, 2012; and Chandler, 2007). The data are videos made in Indonesia and are 30 seconds long. Videos are analyzed based on five multimodal semiotic systems to understand and investigate the multi modes of communication within them.

Keywords

  • analysis
  • mutimodal