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MARKETING MIX IMPLEMENTATION AND STUDENTS’ MOTIVATION IN ABC COLLEGE: BASIS FOR MARKETING PROGRAM

Volume: 80  ,  Issue: 1 , July    Published Date: 14 July 2021
Publisher Name: IJRP
Views: 105  ,  Download: 38 , Pages: 68 - 89    
DOI: 10.47119/IJRP100801720212058

Authors

# Author Name
1 Giselle Marie G. Plarisan

Abstract

The main thrust of this study was to assess the level of effectiveness of the 7 P’s marketing mix strategy implementation and the level of students’ motivation in ABC College, Santa Rosa, Laguna for tertiary studies. For the statistical treatment, mean, four-point Likert-scale, t-test, Pearson Product-Moment Correlation were used. The overall findings of the study revealed that the marketing mix strategy implementation of ABC College, Santa Rosa, Laguna were very effective and there was no significant difference in the assessments made by the two groups of respondents. On the other hand, the results on the level of students’ motivation in ABC College, Santa Rosa, Laguna for tertiary studies were found highly motivated and there was no significant difference in the assessments of the two groups of respondents. The marketing mix implementation of the institution had a significant relationship to the students’ motivation in ABC College, Santa Rosa, Laguna for tertiary.

Keywords

  • Marketing Mix Implementation
  • Students' Motivation