Creative writing is an art and skill to produce literary pieces which is traditionally known as literature with its varied genre. Whether one wants to become a journalist or a communication expert, creativity in writing is in the first place. Writing for television, radio, film, magazine, news reports, PR, and other communication areas need utmost creativity and caution. A teacher has ample opportunities to help students in developing creativity through their classroom sessions, assessments and testing. This article reflects on developing creative writing in the communication classroom with special reference to literature and the need for a change in our attitude on creative writing development. The article attempts to define creative writing; looks into the different forms of creative writing; tries to identify the various literary elements of creative writing; investigates the qualities of creative writing; assess the challenges of creative writing; examines the reasons to develop creative writing in the communication classroom; and finally draws the method how to develop the art of creative writing in communication classroom.