Core organizational values or corporate values are values that are owned and implemented by any individual in any activity in the company where those values are believed can support the vision and mission of the company and also direct the organization towards its goal. Along with the development in the increasingly advanced business world, the company must also maintain its values so that they remain appropriate in maintaining the company's performance in achieving those vision, mission and goals. The purpose of this study is to evaluate the corporate values of one of the private company in Indonesia that has not yet have a specific way in evaluating them and prepare a system of evaluating model in the form of Standard Operating Procedure (SOP). This study uses Schwartz theory of basic individual values approach and importance-performance analysis. As a pilot project, the data were collected through questionnaires to 32 staff of the human resources development division. The results shows that the distribution of the data on each dimension of values spreads across all quadrants. Which means that every individual in the population has a tendency to perceive different levels of importance and performance of the value and has diverse understandings towards the values of the company.