ABSTRACT

Anxious about physical appearance for a woman is normal. But not infrequently the views and judgments that arise from other people or the social environment can make a woman more anxious about the shape or image of her body. Social media as a source of information is now also one of the spreaders of certain beauty standards. The purpose of this study is to see the influence of Instagram social media and social physique anxiety on the body image of women who use Instagram. Participants in this study were 155 women who were using Instagram with ages ranging from 17 to 40 years. The method used in this study is a quantitative method using a body image scale questionnaire, social physique anxiety scale (SPAS) and adaptation of sociocultural attitude towards appearance questionnaire-3 (SATAQ-3) in the form of a Likert scale. The results of the study show that social physique anxiety and social media influence the body image of women using Instagram social media.