Journal Details
Unravelling the Functions of Discourse Markers in BPO Communication: A Pragmatic Analysis
Open AccessJournal Type: Research ArticleSubject: Arts Literature & LinguisticsSubject Field: Language and LinguisticsVolume:151, Issue: 1, June, 2024Publish Date: 19 June 2024
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Pages: 35-60
Abstract
In the realm of Business Process Outsourcing (BPO), the strategic utilization of discourse markers (DMs) holds immense significance for facilitating clear communication across various stakeholders, including clients and colleagues. This research primarily aimed to uncover the functions played by DMs in BPO communication, while also exploring the perspectives of BPO employees regarding their usage. By employing AntConc as a tool to analyze concordance and frequency, the study identified 22 frequently used discourse markers. Additionally, it found that these markers served distinct pragmatic functions, categorized into interpersonal, referential, structural, and cognitive based on a multi-categorical framework for discourse markers. Furthermore, the research utilized both in-depth interviews and focus group discussions involving 10 participants each. The findings revealed four essential themes pertaining to the utilization of DMs by BPO employees: clarity and understanding, seamless transitions, coherence, speech organization and management, and conversation flow and control. This study holds particular significance due to the scarcity of similar research in the Philippine context and contributes valuable insights to the existing body of related research.