This study focused on the demand side initiatives towards water conservation by examining the behavior and practices of the residential water consumers in the cities of Cabuyao, Sta. Rosa, and Biñan, Laguna. The study examined the effect of attitude, subjective norms, perceived behavioral control on residential conservation intention and determined the effect of intention on residential conservation behavior. The study also tested the mediating effect of intrinsic and extrinsic motivation on the relationship between intention and behavior. The research employed a quantitative, descriptive, and casual research approach and gathered the data through online and dissemination of printed quick-response code forms. A total of 151 residential households were collected from the said three cities in Laguna using a purposive sampling. The results revealed that subjective norms are significant predictors of residential conservation intention while attitude and perceived behavioral control are not significant predictors of intention. Extrinsic motivation shows a partial mediation while intrinsic motivation does not mediate the relationship between intention and behavior. These findings supported the complexity in understanding water conservation behavior.