Tourism has become a thriving national business in the Gambia and the country has had a fair share of the good and ills of tourism. These experiences include an improvement in the quality of infrastructure and revenue generation and the accompanying worrisome development of sex tourism in the Gambia and because of the level of poverty and illiteracy in the country. Tourism is a platform for the projection and preservation of culture and a good source of foreign exchange. Therefore, this paper examines how culture can be packaged into tourism to improve the nation’s economic and national development in the country. Recommendations were made on ways to rebrand cultural tourism to achieve economic development and cultural preservation.