The paper takes a look into the marketability and economic viability of dark tourism in the Philippines with the view of developing a marketing plan for promoting it to younger audiences. The study aims to offer empirical evidence on which tourism policy and marketing decisions can be predicated to gain more visibility into this niche market. This study makes use of purely qualitative strategy in data collection by virtue of contact qualitative guide questionnaires honed in to gauge awareness, interest, and perceptions of dark tourism among millennials. Qualitative data were also collected through key informant interviews with representatives of the Tourism Promotions Board, which is the marketing arm of the Department of Tourism, as well as ten (10) tourists and a local tour operator, to assess current tourism policy, marketing strategies, and the economic implications of dark tourism. The study looked at the supply of dark tourism practices in the region by evaluating available sites in terms of their attractiveness, the marketing and infrastructure needed to support them, and identified gaps. This study served as a case study of the current reality of dark tourism in the Philippines, placing emphasis on the possibilities for further development and economic return of the activities. It contributed to forming strategies for the development of dark tourism, particularly targeting the youth sector, and thereby enhanced the economic potential of the industry, serving as the final output of the research plan.