Arts Literature & Linguistics
Publisher Name: IJRP
Views: 14 , Download: 27 , Pages: 953 - 964
DOI: 10.47119/IJRP1001731520257954
Authors
# | Author Name |
---|---|
1 | Gumapac, Roxanne B. |
2 | Doria, Ethel S. |
Abstract
This research is a rhetorical analysis of the campaign speeches of Maria Leonor “Leni” Robredo and Ferdinand “Bongbong” Marcos Jr. during the 2022 Election. The main objective of this study is to analyze the two speeches of the leading candidates in the last 2022 elections in relation to the appeals of persuasion contained therein, and the rhetorical devices that dominate the speeches. Aristotles Rhetoric theory (ethos, pathos, logos) was used and a rhetorical analysis was conducted on selected excerpts. It appeared that each used different strategies. An analysis of selected excerpts from the speeches of the two candidates reveals differing rhetorical emphases. Marcos statements frequently employ emotional appeals (pathos) and references to character and credibility (ethos). Robredos speech demonstrated a balanced use of logos (logical reasoning), pathos (emotional appeal), and ethos (credibility), reflecting a strong connection to the peoples experiences, sound arguments, and her integrity as a leader. These rhetorical elements contribute to the distinct ways in which each candidate constructs their message and engages their audience. Both candidates effectively used figures of speech such as metaphor, personification, and synecdoche to deepen the message of unity, hope, and action. The study proves that political speech is not only a campaign tool but also a field of ideological conflict. In language education, such analysis contributes to the development of students who are critical, analytical, and have a patriotic awareness of language, power, and society in order to develop critical literacy in understanding.