Journal Details
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Pages: 65-71
Abstract
This paper examines the trends, impacts, and strategic pathways of sports tourism in Laguna Province, Philippines. Sports tourism in Laguna is increasingly recognized as a driver of economic growth, community engagement, and environmental awareness. Using a mixed-methods approach combining surveys and interviews, the study found that event-based and active sports tourism—such as triathlons at Caliraya Lake, regional competitions at the Laguna Sports Complex, and eco-sport activities in Mt. Makiling—generate significant benefits for local communities. Results show that sports tourism fosters small business growth, enhances local pride, and encourages sustainable development. However, challenges persist in infrastructure, marketing, and long-term planning. Recommendations highlight stronger stakeholder collaboration and the integration of sports tourism into provincial development frameworks to strengthen Lagunas position as CALABARZONs sports tourism hub.