The rapid rise of Artificial Intelligence (AI) is reshaping many professions, and accounting is no exception. Graduates are required to apply AI tools, demonstrate analytical skills, and adapt to digital transformation. At Laguna University, the Bachelor of Science in Accounting Information System (BSAIS) program is designed to integrate accounting principles with technological applications, yet the effectiveness of AI integration in enhancing student learning remains uncertain. This study explored the effectiveness of AI integration in the BSAIS curriculum of Laguna University by assessing the extent of AI integration, its level of effectiveness, and the relationship between the two.

A descriptive-correlational quantitative research design was employed to gather numerical data to describe the existing conditions and the examination of potential relationships. A total of 61 respondents from 3rd and 4th year levels participated through google forms. Findings indicated a moderate extent of AI integration for AI awareness, course exposure/engagement with AI, and perceived relevance of AI. These suggest that although students were aware of AI and recognized its relevance, actual engagement with AI tools and applications remained limited. The results also indicated effective outcomes for student learning, theoretical application, and practical application. These outcomes implied that AI integration contributed positively to students’ academic performance and skill application.

Correlational analysis revealed a significant moderate to strong relationship between the extent of AI integration and its effectiveness. This confirmed that increased AI integration is associated with improved student outcomes. The study concluded that the effectiveness of AI integration in the BSAIS curriculum was enhanced when AI concepts were more incorporated into academic experiences.