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Easy In, Hard Out: A Qualitative Study of Filipino Online Gamblers in Santa Cruz, Davao del Sur

Open Access

Journal Type:Research Article

Subject:Social Sciences & Psychology

Subject Field:Social Sciences

Volume:197, Issue: 1, May, 2026

Publish Date:19 May 2026 3:32 pm

Pages:582-594

Download:12

Views:27

Abstract

The online gambling behavior among people is a social problem. I explored the attitudes, subjective norms, and perceived behavioral control on online gambling. Qualitative descriptive design, purposive sampling technique, in-depth interviews, focus group discussion approach and thematic analysis were the methods I applied. My exploration with nine online gamblers revealed that Filipino gamblers hold dual attitudes, face conflicting family and peer norms, and experience fragile self-control that erodes once gambling becomes enjoyable. It highlights the need for mental health professionals to strengthen risk awareness and policymakers to ban celebrity endorsements, mandate cooling-off periods, and allocate gambling taxes to treatment centers. Mediation and longitudinal designs to test whether perceived control mediates the attitude-behavior link and whether early wins predict loss of control over time. 

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