King of the Road: The Adjustments of Public Utility Jeepney Drivers Towards Modernization
Journal Type:Research Article
Subject:Transportation & Logistics
Subject Field:Traffic and Transportation Engineering
Volume:199, Issue: 1, June, 2026
Publish Date:June 18, 2026 12:53 pm
Pages:80-105
Download:16
Views:86
Abstract
This study examined the lived experiences and adaptive strategies of Public Utility Jeepney (PUJ) drivers in Padada, Davao del Sur, on the implementation of the Public Utility Vehicle Modernization Program (PUVMP) in the Philippines. Using a descriptive-phenomenological approach, in-depth interviews were conducted with selected PUJ drivers who are members of accredited transport cooperatives and have extensive experience driving both traditional and modernized jeepneys. Four major themes were identified through thematic analysis: pathway to progress, burdened by change, resilience in transition, and inclusive transport development. Drivers cited strengths in terms of sustainability, efficiency, and comfort, but experienced high costs, decreased earnings, and sociocultural effects. In the face of adversity, the majority of drivers showed resilience by embracing economic changes and supporting cooperative-based operations. The findings underscored that modernization, although unavoidable, must be directed through policies that ensure inclusivity, affordability, and the preservation of the traditional nature of public transport. Moreover, the research highlighted the necessity of inclusive policies that balance the welfare of drivers with sustainable transport to deliver equitable and prosperous change to contemporary public transport systems. Furthermore, the government implementation would provide executive guidelines, which would result in sufficient impacts on several sectors.