The present study aimed to assess the development, validation, and acceptability of instructional materials focused on franchising and branding for entrepreneurs. The researchers employed a descriptive research design, incorporating pre-test and post-test assessments and ADDIE Model. The study targeted third-year BS Entrepreneurship students for the Academic Year 2021-2022, who completed a ten-item multiple-choice questionnaire. This study evaluated the acceptability of the developed instructional materials for Franchising and Branding in Entrepreneurship among four sections of BS Entrepreneurship students. Results revealed that the instructional modules were rated as Perfectly Acceptable across all indicators, with content obtaining the highest mean score, highlighting their comprehensiveness, relevance, and alignment with course objectives. Although clarity received the lowest mean score, it was still deemed Perfectly Acceptable, suggesting that the materials were generally easy to understand from improved presentation. Analysis of Variance (ANOVA) further showed no significant differences in the acceptability ratings among the four sections, indicating consistency in students’ perceptions and affirming the uniform quality, accessibility, and adaptability of the modules. Based on these findings, recommendations include sustaining content strengths, enhancing clarity, expanding the use of the modules across campuses, integrating more practical applications, and conducting periodic evaluations to ensure continued relevance and responsiveness to industry needs.