This study aims to determine the effect of exposure to content from the TikTok account @koharurealtv on followers’ interest in obtaining educational information. This study employs a quantitative method with a positivist approach using a survey. The study population consists of all followers of the TikTok account @koharurealtv, while the sample was determined using probability sampling with the Slovin formula. Data collection was conducted through the distribution of a questionnaire using a Likert scale. The independent variable is exposure to educational content, measured through the dimensions of frequency, duration, and attention to the content, while the dependent variable is interest in seeking educational information, which includes curiosity, desire, attention, and actions to seek further information. The results indicate that exposure to educational content on the TikTok account @koharurealtv has a positive and significant effect on followers’ interest in seeking educational information. The higher the intensity of educational content exposure received, the greater the followers’ interest in seeking, accessing, and utilizing educational information from various sources. These findings reinforce TikTok’s role as a digital communication medium that serves not only as a source of entertainment but also as a medium for education and the improvement of information literacy among users.