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Volume 188, Issue 1 -1 January 2026
Downloads: 34 • Views: 64
|Pages: 279-291
Analyzing The Influence of Emotional Marketing to First-time Filipino Home Buyer in the Affordable Segment
by Teddy E. Ballovar Jr., Jannine Evy S. Rudas, Cresilda M. Bragas
Abstract:
This research investigates the influence of emotional marketing on first-time Filipino homebuyers in the affordable housing segment of Metro Manila. Based on the Theory of Planned Behavior (Ajzen, 1991) and Maslows Hierarchy of Needs (1943), it ex
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|Pages: 292-299
Deliberations in Application of AI: Algorithmic Fairness and Accessibility for Diverse Learners
by Neeraj Madhukar, Radhakrishnan Kasturi Venkata, Som Krishan
Abstract:
Rapid digitisation and the AI boom in recent times in the education sector have exposed systemic accessibility gaps and led to significant changes that have inadvertently advanced the cause of Inclusive Education. The AI-based assistive platfo
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